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FedEx: Online Help System
 

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A Scenario from the Demo



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Four Views of Help System



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Example Wireframe



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Process Flow

Objectives

Plan the next generation of online help for FedEx -- designed to greatly enhance the user experience across all operating companies and all public websites. A key part of my mandate was not just to create the vision, but also to create an executive presentation that would sell the vision to upper management.

Results

The cornerstone of our presentation was a 9-minute self-running demonstration, built in Flash with voice-over narration. This was accompanied by a 53-page PowerPoint presentation and a set of wireframes. Our sponsors at FedEx were extremely pleased with the results. Management gave the green light to the vision we presented, and the early stages of the resulting project were soon underway.

My Role

I managed the project, serving as the UX designer and the principal client contact. After we interviewed a large number of stakeholders and concluded our research, my first step in formulating a vision was to draft a detailed set of guiding principles. Then I built a set of wireframes for two different approaches to the solution. We selected one of these two approaches, and I then wrote the script for the 9-minute self-running demo. I directed and recorded the audio and collaborated on how to convert my audio and wireframes into a compelling visual design and presentation. Finally I prepared most of the PowerPoint presentation and led the final presentation to FedEx.

Samples of my Documents